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Earl Nightingale’s “Magic” Word

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Monday, February 19, 2024


Earl Nightingale talked about a lot of different things during his life — success, positive thinking, goal setting, resilience, etc…

But there was ONE concept so important — one word, in fact — that he called it “magic”.


In his audio program, Lead The Field (which you can access as a Secrets of Success member!), he explains,

"Attitude is the magic word… Our attitude tells the world what we expect in return… Every day we put in place actions and ideas that will determine the shape and substance of our tomorrows."

Your attitude is how you view the world… on display for others to see.

Are you optimistic? Do you get angry easily? Are you excitable and passionate about life?

The good news is that attitude is nothing more than habit — we see the world this way because that’s how we were taught to see it growing up.

But we can change that if we want to!

And it’s not rocket science.

Here’s Earl Nightingale again…

"Our attitude is something we can control. We can establish our attitude each morning when we start our day. In fact, we do just that whether we realize it or not. And all the people in our world will reflect back to us… the attitude that we present to them."

Instead of leaving your “attitude” each day up to random chance — or to the wishes of old habits — determine your attitude each morning.

Create a routine. Spend 30 minutes reading, meditating, and journaling to get your mind right for the day.


If we don’t set our OWN attitude each morning… someone or something else will later in the day. 🙂

- Russell Brunson

P.S. You can listen to all 5+ hours of Earl Nightingale's audio program, Lead The Field, inside the Secrets of Success Community! Just use a credit if you’re already a member. Or sign up here if you’re not!

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