This is one of the most powerful lessons in Think and Grow Rich. And the story of F.W. Woolworth is a perfect way to explain it.
In chapter 9 of Think and Grow Rich, Napoleon Hill writes about a man called F.W. Woolworth:
"Men with negative minds told him he would go “broke” trying to run a store on five-and-ten-cent sales. But he did not believe them…Exercising his right to keep other men’s negative suggestions out of his mind, he piled up a fortune of more than a hundred million dollars."
There’s a huge lesson here.
F.W. Woolworth was just a store clerk until he told his boss to have a ‘10 cent sale’ and reduce his stock.
His boss thought it was a dumb idea.
But F.W. Woolworth believed so much in his ‘dumb idea’ that he was able to ignore the negative influence of others around him.
This is one of the most powerful lessons in Think and Grow Rich. And the story of F.W. Woolworth is a perfect way to explain it.
F.W. Woolworth was the founder of one of the largest retail chains in the world throughout the 20th century: Woolworth.
Today, the company has evolved into the Foot Locker chain.
But it was back in 1879 that F.W. Woolworth set up his first ‘5-and-dime store’. The store failed within 3 months.
He opened two more stores that same year.
One closed because Woolworth fell out with the landlord.
Another setback.
A full 18 months later F.W. Woolworth opened yet another five-and-dime store in Scranton, Pennsylvania, and it was finally a success.
See how many opportunities there were to doubt his idea?
Can you imagine what people around him were saying?
Here’s what Napoleon Hill says on this:
"The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on despite all opposition, until they attain their goal."
So many have amazing ideas – ideas which could generate huge fortunes – but they lack the persistence to actually try them out.
Maybe you’ve had a revolutionary idea at work…a business idea…or just wanted to pursue some crazy goal in your life.
But somewhere along the way you took a knock.
The opinion of someone else blew you off course.
Your idea died.
In Think and Grow Rich, Napoleon Hill talks about ‘persistence’ one of the fundamental causes of success.
Imagine what you could do if you had persistence?
What would you have stuck out?
What would you have achieved by now?
Just one of your ‘dumb ideas’ could be worth thousands or even millions of dollars if only you could see it through.
Keep at it no matter what 🙂
- Russell Brunson
P.S. If you want to develop persistence, test drive 'Secrets of Success' for 30 days completely FREE and get these 3 gifts, including your copy of Think and Grow Rich.
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