I first discovered Robert Collier when I got into business. I needed to learn about copywriting and his “Letter Book” was recommended to me by multiple friends.
But it wasn’t until years later when I started building my personal development library and scouring ebay for the best books on success, that I rediscovered Robert Collier… in a new way.
I discovered that most of his works weren’t about copywriting or business (except indirectly)... but about personal development and success, much like Napoleon Hill!
Needless to say, I bought his books and read through them. I even published an exclusive audiobook and ebook of The Secrets of the Ages for members in our community (you can learn more below).
Without further adieu, here are the 6 best Robert Collier books you should read in 2024!
"The Secret of the Ages” is a foundational work in the self-help and New Thought genres. This book explores the idea that individuals have immense untapped potential within their minds, particularly within the subconscious. Collier's central thesis is that by understanding and harnessing this potential, one can achieve significant success, wealth, and happiness!
Collier's book is structured to guide readers through the principles of positive thinking, visualization, and the law of attraction. He presents the idea that connecting with a universal source of energy and knowledge can lead to personal transformation and fulfillment. The book has been influential in not only my own journey… but in shaping the lives of thousands of people around the world!
On the Power of the Mind and the 'Life Principle':
"This is the greatest discovery of modern times— that every man can call upon this 'Life Principle' at will, that it is as much the servant of his mind as was ever Aladdin’s fabled 'Genie-of-the-lamp' of old; that he has but to understand it and work in harmony with it to get from it anything he may need—health or happiness, riches or success."
On the Potential of the Subconscious Mind:
"You have just as great power in your hands— without this poor woman’s excuse for not using it. You have access to unlimited ideas, unlimited energy, unlimited wealth. The 'Open Sesame!' is through your subconscious mind. The secret of power is in understanding the infinite resources of your own mind."
On Aspirations and the Universal Mind:
"I worked for a menial’s hire, only to learn dismayed, that any wage I had asked of Life, Life would have paid. Aim high! If you miss the moon, you may hit a star. Everyone admits that this world and all the vast firmament must have been thought into shape from the formless void by some Universal Mind. That same Universal Mind rules today and it has given to each form of life power to attract to itself whatever it needs for its perfect growth."
"The Robert Collier Letter Book" is a comprehensive guide on crafting effective sales letters. It dives into the psychology of buyers, offering strategies for engaging and persuading them.
The book is filled with examples and practical advice, showcasing how well-written letters can captivate and motivate readers to take action.
It’s an absolute cornerstone of modern copywriting!
On the Power of Visualization in Writing:
"The mind thinks in pictures, you know. One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors that picture with his own imagination, which is more potent than all the brushes of all the world’s artists."
On Aligning with the Customer’s Mindset:
"Always enter the conversation already taking place in the customer’s mind."
On Authenticity in Marketing:
"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."
"Riches Within Your Reach" explores the idea that each individual possesses untapped potential and resources within themselves that can lead to wealth and success. Collier delves into the power of the subconscious mind, affirmations, and visualization.
The book is structured around the principle that thoughts and beliefs significantly influence one's life and circumstances. Collier provides practical advice and techniques for readers to apply these principles in their daily lives, aiming to help them achieve personal and financial goals.
On Taking Initiative and Action:
"Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more."
On the Power of Consistency and Effort:
"Success is the sum of small efforts, repeated day-in and day-out."
On the Importance of Positive Self-Perception:
"If you see yourself as prosperous, you will be. If you see yourself as continually hard up, that is exactly what you will be."
Collier encourages readers to transform their lives by changing their mindset and beliefs. He argues that focused intent and belief have a powerful impact on life experiences.
The book aims to guide readers in actively shaping their realities through mental practices.
It's ideal for those seeking to understand and harness their thoughts and beliefs to create positive life changes.
The Impact of Repetition on Belief:
"Constant repetition carries conviction."
The Power of Visualization and Positive Thinking:
"See things as you would have them be instead of as they are."
The Importance of Taking Action:
"Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service."
Prior to embarking on his business endeavors, Collier had initially pursued a path towards priesthood, and this book represents the fusion of his religious upbringing and his business acumen.
What sets this book apart is the remarkable level of meticulousness, intellectual depth, and spiritual forthrightness he brings to his teachings, creating a unique connection with people of faith.
You Have Divinity in You:
"There is a Spark of Divinity in YOU. What are you doing to fan it into flame? Are you giving it a chance to grow, to express itself, to become an all-consuming fire? Are you giving it work to do? Are you making it seek out ever greater worlds to conquer? Or are you letting it slumber neglected, or perhaps even smothering it with doubt and fear?"
"The Secret of Power" explores personal development, with a strong emphasis on the intersection of spirituality and financial success.
He provides readers with profound insights into achieving success through mental and spiritual empowerment, offering a holistic perspective on prosperity and personal growth.
Your Own Thoughts Are Your Glass Ceiling:
"We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think."
"All power is from within and is therefore under our control."
"Success is the sum of small efforts, repeated day in and day out."
"Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment."
"You have within you right now, everything you need to deal with whatever the world can throw at you."
"Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint, and begin to build."
"One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false."
"You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you."
"You are a god in the process of becoming a man; you are on the road, and your work is before you."
"All the power is within you. You can do anything."
"You can be anything you want to be, have anything you desire."