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Have You Heard Of Robert Collier?

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Monday, January 15, 2024

I had… but I had no idea how much stuff he had written!


I’m super excited to introduce you to one of my favorite authors right now, Robert Collier!

If you’re a marketer or copywriter, you’ve probably heard of The Robert Collier Letter Book, which is his book about the science and psychology of persuading people to buy your products or services.

That was one of the first books I read when I got into business! And it was amazing.

So when I started creating this personal development library, I knew I wanted to have some business books as well and I thought of Robert Collier. 

When I searched on eBay I realized that Robert Collier was way more prolific than I thought…

In fact, 98% of what he wrote wasn’t about business… it was about personal development!

Needless to say, I bought as many original copies as I could 😄

When I read them, I was blown away by just how approachable (even for today’s standards) the books were. And the wisdom inside was mind-blowing.

Here, for example:

"THE old adage that ‘He profits most who serves best’ is no mere altruism. Look around you. What businesses are going ahead? What men are making the big successes? Are they the ones who grab the passing dollar, careless of what they offer in return? Or are they those who are striving always to give a little greater value, a little more work than they are paid for? When scales are balanced evenly, a trifle of extra weight thrown into either side over balances the other as effectively as a ton.

In the same way, a little better value, a little extra effort, makes the man or the business stand out from the great mass of mediocrity like a tall man, and brings results out of all proportion to the additional effort involved. It pays—not merely altruistically, but in good, hard, round dollars—to give a little more value than seems necessary, to work a bit harder than you are paid for. It’s that extra ounce of value that counts."

I never met Robert Collier (sadly).

But I imagine he was a bit like myself — he loved business and entrepreneurship and sales… but he also cared deeply about personal development! And believed that the mind holds amazing power.

Which is why I’m so excited that we’re going through his book, The Secret of The Ages (that’s where the quote above comes from), for our book club in February!

It’s going to be amazing 🙂

Talk soon!
Russell Brunson

P.S. Also — I’ll be sharing some more wisdom from his books over the coming days and weeks. So keep a lookout!

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