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Who Was Robert Collier & Why Should You Care?

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Friday, February 09, 2024

Robert Collier is a legend in the personal development and advertising worlds. Here’s who he was and why you should care!


Robert Collier significantly influenced my life.

I came across his work almost by accident, and what I found was not just guidance, but a profound insight into the power of the human mind.

Collier's ability to articulate the untapped potential within us is as striking now as it was in his time.

His teachings are timeless…

…and can be really powerful for you today!

So let me introduce you to one of my all-time favorite authors: Robert Collier. His words might just be the key to unlocking doors you didn't even know were closed.

By the way, you should know, I have purchased and published tons of amazing works from authors like Napoleon Hill, Charles F. Haanel, and Elsie Lincoln Benedict that the world has never seen before! You get access to ALL of them (audiobook, courses, digital files) inside the Secrets of Success Community — plus lots of other goodies :) Go check it out!

Who Was Robert Collier and Why is He Famous?

Robert Collier was not just another author; he was a pioneer in exploring the potential of the subconscious mind.

Born in 1885, Collier's journey led him down the path of writing and eventually into the hearts and minds of countless readers. His family member, Peter Fenelon Collier, was the founder of "Collier's Weekly," and undoubtedly played a role in his early exposure to the world of publishing and literature.

His fame primarily comes from his work, "The Secret of the Ages," which sold over 300,000 copies during his lifetime. This book delved into the power of the subconscious mind and its role in achieving success. Collier had a knack for translating complex ideas about personal potential and success into practical, easy-to-understand principles.

His writings weren't just theoretical musings; they were actionable insights that promised real transformation.

Collier was ahead of his time.

He proposed ideas about the power of visualization, affirmations, and belief systems long before these concepts became mainstream in personal development circles.

Collier eventually launched a career in advertising and became known for his effective direct-response advertising campaigns.

His book, "The Robert Collier Letter Book," is a classic in the field of direct-response marketing and copywriting — and that’s actually how I originally discovered him!

Collier's legacy lies in his ability to make the reader feel empowered. He had a unique talent for making complex concepts accessible and, more importantly, usable for everyday people.

Even decades after his passing on January 9, 1950, Robert Collier's teachings continue to inspire and guide those on their path to personal growth and success.​

What’s the Core Teaching of Robert Collier?

Robert Collier's philosophy centers around the power of the subconscious mind.

He believed that what we consistently focus on in our minds can manifest in our lives.

Visualization was another key component of Collier's teachings. He encouraged creating detailed mental images of one’s desires as a crucial step towards actualizing them.

"Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives."

Visualization was another key component of Collier's teachings. He encouraged creating detailed mental images of one’s desires as a crucial step towards actualizing them.

"Visualize this thing that you want, see it, feel it, believe in it. Make your mental blue print, and begin to build."

Collier also emphasized the significance of belief and positive affirmations in achieving one's goals.

"You can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem."

Robert Collier believed that by consciously directing our mental energies, we can shape our experiences and create the lives we desire.

This perspective has not only inspired countless individuals but also laid the groundwork for many modern self-improvement ideologies.

10 Timeless Lessons from Robert Collier

Let’s explore the essence of Collier's wisdom, distilled into ten pivotal teachings.

Each lesson encapsulates a principle that can profoundly impact your life… even though it might seem so simple.

These lessons are not just guidelines but stepping stones to personal and professional fulfillment, reflective of Collier's deep understanding of the human mind and its potential. Here are 10 lessons from Robert Collier’s works, as I understand them 🙂

1. Harnessing Visualization

Visualization is more than just thinking about what you want; it's about creating a detailed mental image of your desired outcome.

Imagine not just the goal itself, but the steps to get there, the challenges you might face, and how you'll overcome them. This exercise not only prepares you mentally but can also reveal insights into practical steps you can take.

Remember, visualization is not a substitute for action, but a precursor to it. Use it to plan, prepare, and motivate yourself towards tangible steps.

2. Embracing Possibility

To truly embrace possibility, start by challenging your existing beliefs and assumptions. Ask yourself, "What if the limitations I see are just perceptions?"

Shift your focus to what could go right instead of what might go wrong.

This mindset opens up a world of potential solutions and creative ideas. It's about seeing obstacles as opportunities to learn and grow. Whenever you face a challenge, use it as a chance to expand your understanding and explore new possibilities.

3. Cultivating Desire

Your desires can be powerful drivers of action, but they need to be nurtured and focused. Identify what you truly want – not just superficial goals, but deep, meaningful objectives that resonate with your core values.

Once you've identified these desires, remind yourself of them regularly.

Create a vision board, write down your goals, or find a ritual that keeps your desires at the forefront of your mind. This constant reminder turns desire into a fuel that powers your daily actions towards achieving these goals.

4. Merging Thought with Action

Thoughts alone won't lead to success; they must be coupled with action. Start by breaking down your goals into smaller, manageable tasks.

Each day, take at least one action that moves you closer to your goal. It could be as simple as researching, making a phone call, or writing a plan. The key is to maintain momentum. Regular action, no matter how small, creates a compound effect over time, leading you closer to your goal.

5. Utilizing the Subconscious Mind

Your subconscious mind is a powerful tool. To harness its power, practice feeding it positive, goal-oriented thoughts.

This can be achieved through affirmations, meditation, or visualization. The goal is to create a positive internal dialogue that supports your ambitions. Your subconscious mind often works in the background, solving problems and generating ideas. By keeping it aligned with your goals, you encourage it to work in your favor, often in ways you might not consciously realize.

6. Learning and Adaptation

Embrace the continuous process of learning and adaptation. Collier's lesson here is about staying curious and open-minded. Regularly seek new knowledge and skills related to your goals.

When faced with new situations, instead of resisting change, ask yourself how you can adapt your approach. This mindset ensures you are always evolving and staying relevant to your aspirations.

7. The Power of Persistence

Persistence is key in overcoming challenges.

It’s not just about trying the same thing repeatedly but about finding new angles and approaches to achieve your goals. When faced with failure, analyze what went wrong, learn from it, and try again with this new knowledge.

Remember, every setback is an opportunity to learn and grow stronger.

8. Positive Affirmations

Incorporate positive affirmations into your daily routine.

Choose statements that resonate with your goals and repeat them daily. This practice helps to rewire your brain to believe in your ability to achieve your goals. It's a powerful way to maintain focus and keep your spirits high, especially during challenging times.

9. Gratitude and Generosity

Cultivate an attitude of gratitude and generosity. Acknowledge and appreciate what you have, and regularly express gratitude.

This positive outlook attracts more positivity into your life. Also, be generous with your time, knowledge, and resources. Helping others can open new doors and create a network of mutual support.

10. Mind Over Matter

Believe in your ability to influence your reality.

This lesson is about understanding that your mindset can significantly impact your life’s trajectory. Cultivate a positive, solution-focused mindset. When faced with obstacles, instead of dwelling on them, focus on finding solutions and moving forward.

What Books Did Robert Collier Write?

Robert Collier was nothing if not prolific.

Here are the main books he published over his lifetime.

  • "The Secret of the Ages"
  • "The Robert Collier Letter Book"
  • "The Book of Life"
  • "The God in You"
  • "The Magic Word"
  • "The Secret Power"
  • "Riches Within Your Reach: The Law of the Higher Potential"
  • "Be Rich! The Science of Getting What You Want."

In addition to his books, Robert Collier also published a magazine called "Mind, Inc.," starting in May 1929. Initially, this magazine contained a mix of fiction and religious content, but by 1932, it had evolved into "Mind Magazine," focusing more on the topics central to Collier's interests and work.

What Are Some Amazing Robert Collier Quotes?

Here are some famous quotes from Robert Collier’s works!

This should give you a taste ;)

"See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession."

"Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives."

"If you don't make things happen then things will happen to you."

"Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward."

"In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time."

"The great successful men of the world have used their imagination...steadily building - steadily building."

"Mind is all that counts. You can be whatever you make up your mind to be."

"We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think."

"Take the first step, and your mind will mobilize all its forces to your aid. But the first essential is that you begin."

"See things as you would have them be instead of as they are."

Want to Discover the Power of Robert Collier For Yourself?

What most amazes me about Robert Collier is his wisdom and approachable writing style!

Honestly, just one of the lessons and quotes above has the power to change your life dramatically. If you’re someone who has been struggling to get the success you’re dreaming of in life then I just KNOW that Robert Collier is going to be a game-changer for you.

Robert Collier is one of my favorite authors and that’s why I’ve republished his books (with audiobooks and PDFs!) — including The Secret of The Ages — for Secrets of Success members!

You can find out more here about the membership and how to get access to his books.

I can’t wait to see you inside!

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