Dan Kennedy, dubbed “The Millionaire Maker”, is the Founder of Magnetic Marketing® and one of the most revered marketing advisors to entrepreneurs and business owners in the world.

Kennedy has taught his Magnetic Marketing System to over 6 million people around the world. For 9 consecutive years, Kennedy spoke on the famous SUCCESS Tour, earning on average $100,000 per speech, and sharing the stage with President Ronald Reagan, Gen. Colin Powell, Johnny Cash, Larry King, and Mary Tyler Moore.

He has also:
- Delivered over 3,000 paid speeches and seminars
- Authored 32 different best-selling books
- Been interviewed or featured in 300 different business magazines

Dan noticed early on that so many business owners and marketers were only looking to the traditional ways of marketing to push their products and services to people, and not getting the results they wanted. Advertising budgets were being washed down the drain, with little conversions to show for it. He quickly realized that these methods couldn’t bring the needed response directly from the customers. Why? Because, the emphasis was all on pushing your pitch to your audience, rather than pulling your prospects toward your business.

So in 1970, Kennedy founded Magnetic Marketing, and he introduced marketing principles that worked for INBOUND leads and sales. The idea? Offer a highly targeted group of people something of value, and reel those people in to YOU. It wasn't until his company disrupted the industry with Direct Response marketing that they started seeing amazing results. Not just in his own business, but for clients and students as well.

Since then, Kennedy’s wisdom and contribution to marketing has impacted millions of lives. Many of Kennedy’s foundational strategies became the timeless building blocks and principles that are still used in direct response marketing today.

Dan Kennedy also authored over 20 popular business books, including the “No B.S.” series, “The Ultimate Sales Letter” and “Magnetic Marketing”.

His one-of-a-kind truth-telling principles and story-based lessons found inside his books earned him spots in bestseller lists on USA Today, Amazon, Inc. Magazine, and BusinessWeek.

He has also been a leading producer of infomercials and video brochures, and has been featured and interviewed in over 300+ trade journals, business magazines, and newsletters like Forbes, Entrepreneur, and BusinessWeek.

As a speaker, Dan has repeatedly shared the platform with four former U.S. Presidents, professional athletes, Hollywood celebrities, and many legendary leaders in self-development, business, and copywriting, including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, Gary Halbert, John Carlton, Joe Sugarman, Gary Bencivinga, and Mark Ford. He is a sought after speaker whose career has included nine years on the #1 seminar tour in America, and has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to over 250,000+ people per year.