
Plus, Each Morning You'll Receive An Email Inspired By Success Philosophers Like Napoleon Hill, Orison Swett Marden, Elsie Lincoln Benedict and more!
Phineas Taylor (P.T.) Barnum (1810–1891) was a showman, entrepreneur, and businessman best known for founding the Barnum & Bailey Circus. A master of marketing, publicity, and entertainment, Barnum built his career on spectacle and promotion, making him one of the most influential figures in American entertainment history. His autobiography provides a firsthand account of his journey from humble beginnings to becoming a world-famous impresario.
"The Life of P.T. Barnum" is an autobiographical memoir in which Barnum shares his rise to fame, business ventures, lessons in showmanship, and personal philosophy on success. Originally published in 1855 and updated throughout his lifetime, the book provides insight into Barnum’s innovative approach to marketing, entertainment, and business strategy. It is both an engaging personal story and a guide to entrepreneurship, resilience, and ambition.
Barnum’s captivating personal story, "The Life of P.T. Barnum," offers an inside look at the mind of a 19th-century marketing genius, highlighting his early struggles, career breakthroughs, and the principles that shaped his business, marketing, and success. Barnum showcases how creativity, determination, and showmanship can build an empire.
Key stories and lessons from the book include:
"The Life of P.T. Barnum" is an autobiography that details Barnum’s journey as an entrepreneur, showman, and businessman, offering insights into marketing, entertainment, and resilience.
The book is approximately 400–500 pages, as Barnum updated it throughout his life. It’s packed with value but doesn’t feel overwhelming.
"The noblest art is that of making others happy."
"Fortune always favors the brave, and never helps a man who does not help himself."
"There’s no such thing as bad publicity."
The first edition was published in 1855, with later updates throughout Barnum’s lifetime.
Yes, the book has been republished in various editions, abridged versions, and digital formats.
The Secrets of Success online library categorizes this under books to read for mindset and success.
If you're excited for learning from one of history’s greatest marketers, "The Life of P.T. Barnum," you’ll find it and more exclusive reads inside the Secrets of Success, where members gain access to business and personal development classics.
Barnum’s autobiography is part showbiz memoir, part entrepreneurial how-to, with a flair for bold storytelling, marketing genius, and personal philosophy. Similar books that you might also enjoy are:
Barnum’s Own Story" by P.T. Barnum": a second autobiography that Barnum wrote in his later life.
"The Gospel of Wealth" by Andrew Carnegie: Carnegie’s views on philanthropy, responsibility, and wealth are similar to those of Barnum’s.
"Pushing to the Front" by Orison Swett Marden: Filled with stories of persistence and self-made success in the same moral and inspirational vein as "The Life of P.T. Barnum."
Click here to read reviews of this book.


Success Through a Positive Mental Attitude (1959)

Success Habits (2018)

How to Own Your Own Mind (1941)

The Master Key to Riches (1945)

Master Mind: The Memoirs of Napoleon Hill (2021)
COMING SOON

“There's a sucker born every minute.”
As a librarian, I know you shouldn't judge a book by its cover, but this one is what drew me to the book. It looked wonderful on the table beside my reading chair in our dining room for the few years it took me to read it. (Please don't interpret that as a negative - I often read many books at a time and tend to rely on audiobooks when migraines interfere, and this unfortunately did not have an audio companion. I enjoyed every page!)
The collection of letters and short background snippets accompanying them gives the reader just enough information to peek behind the curtain of The Greatest Show on Earth and get a sense of the man in the center ring. While I had previously read biographies on Barnum and encountered a few of his more popular quotes and writings, this collection, spanning the majority of his life and exploring his interactions with family, friends, colleagues, and individuals of importance, was significantly more informative. There are layers of his personality and psyche exposed in this book through nothing more than his own words. Where his autobiography always felt a bit "staged" to me, there are aspects of himself that in these letters are "unedited" and somehow more telling of his true interests and character. (For better or worse.) The compilation is a true testament to thorough research, as Barnum curated his life and legacy as meticulously as he did his museums. He put great care into presenting his image and adjusting it to best fit his audiences, as a chameleon of personality to match leaders of business, religion, and politics, while building camaraderie with others in the entertainment world and appealing to his fans. I think I most enjoyed his words to his grandson, though. While still a Show Man, they held an endearing quality that helped to consider the balance between the worldly and powerful influencer and the elderly and story-loving man who worked to build the image that would outlive him.
The incredible depth and breadth of the content contributed to the length of time it took me to complete this reading. I found myself stopping after every few letters in order to research more about their context. It was such an enjoyable experience.

Secrets of Success LLC © 2026 | All Rights Reserved | SecretsOfSuccess.com
Terms | Income Disclaimer | Affiliates | Privacy Policy | Member Login