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An American cosmetic surgeon and self-help author, Maxwell Maltz (1899–1975) was best known for his pioneering work in self-image psychology. His book "Psycho-Cybernetics" introduced the idea that the mind functions as a goal-seeking mechanism, and by altering self-perception, individuals can improve their success and happiness. His teachings have influenced many in personal development, success coaching, and self-improvement.
"Live and Be Free Thru Psycho-Cybernetics" is a condensed guide to the principles of "Psycho-Cybernetics," designed to help individuals improve their self-image, overcome mental barriers, and achieve greater success in life. The book offers simple, actionable steps to reprogram the subconscious mind, eliminate self-doubt, and unlock personal freedom.
"Psycho-Cybernetics" theorizes that the brain operates like a cybernetic system and is constantly working toward achieving goals, whether they are consciously set or subconsciously programmed. Key takeaways from the book include:
Maltz posits that applying these principles allows you to break free from mental limitations, boost your confidence, and live a more fulfilled and successful life.
"Live and Be Free Thru Psycho-Cybernetics" is a self-improvement guide on reprogramming your subconscious for success, eliminating negative thought patterns, and building confidence through visualization and goal-setting.
This book is a concise and helpful read, typically around 100–150 pages, depending on the edition.
Published as a follow-up to "Psycho-Cybernetics" in 1975, the book provides a more direct and actionable approach to its core principles.
"Live and Be Free Thru Psycho-Cybernetics" has been republished in other formats, including updated editions, e-books, and audiobooks.
Find this book on self-improvement, mindset, and success in Secrets of Success Building Self-Confidence Books section.
Join the Secrets of Success mastermind to explore "Live and Be Free Thru Psycho-Cybernetics." Your membership unlocks a vast collection of self-development resources and insights from personal growth pioneers like Maxwell Maltz.
Maxwell Maltz’s "Live and Be Free Thru Psycho-Cybernetics" continues the core ideas from "Psycho-Cybernetics." Your self-image shapes your reality, and mental techniques like visualization, affirmation, and goal setting can reprogram your subconscious for success, happiness, and confidence.
If you’re looking for similar reads, consider these recommendations based on self-image psychology, mindset transformation, goal orientation, and personal freedom:
"Psycho-Cybernetics" by Maxwell Maltz: The foundational book. A must-read before or alongside "Live and Be Free."
"The Strangest Secret" by Earl Nightingale: Directly complementary, condensing the same principle: "We become what we think about."
"Lead the Field" by Earl Nightingale: Builds on the mental models for success, self-worth, and achievement.
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Psycho-Cybernetics (1960)

Master the Magic Power of Self-Image Psyc (1964)

Live and be free thru psycho-cybernetics (1975)

The Magic Power of Self-Image Psychology (1964)

Creative Living for Today (1967)
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“The most important opinion you have is the one you have of yourself.”
Who do people who seem to have everything needed for success fail to succeed? Why do others without such natural advantages achieve outstanding success in business, family, and life? The people who get to the top know what they really want and go after it!
This book will show you how to learn more, do more, be more--how to: Reach more of your goals/Use more of your potential/Develop attitudes that will get you what you want/Become a more successful person.
You can neither prove nor disprove with intellectual argument the ideas and concepts described here. You can prove them to yourself by doing them and judging for yourself. Reserve critical judgment and analytical argument for twenty-one days and give yourself a fair chance to prove or disprove their validity for you.
We promise you that if you use the simple ideas and formulas in this book, the results will be tangible, they will be measurable, and they will be soon.

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