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Maxwell Maltz (1899–1975) was an American cosmetic surgeon who became interested in his patients' mental states after surgery. He noticed that physical alterations sometimes played a significant role in their self-image and mental health, while for others, cosmetic surgery seemed to have little to no impact. His observations led him to develop "Psycho-Cybernetics," a self-image-based theory that significantly influenced the self-help and psychology world. Maltz authored several books on his theory.
First published in 1960, "Psycho-Cybernetics" centers around the concept of self-image psychology and how self-image dramatically affects your ability to achieve goals. The combination of physiological and psychological expertise equips you with valuable strategies for transforming your self-image, leading to lifelong success.
This groundbreaking self-help book explores the connection between self-image and personal success. Some key concepts include:
This book offers a comprehensive framework for understanding and improving self-image. You’ll learn practical tools to unlock your potential and achieve your goals.
This book revolves around understanding and applying the power of self-image for greater happiness and success. It combines behavioral and cognitive techniques to help you transform your self-perception and harness your natural-born abilities.
The book is around 288 pages long, varying slightly by edition.
"Your nervous system cannot tell the difference between an imagined experience and a 'real' experience."
"The 'self-image' is the key to human personality and human behavior. Change the self-image and you change the personality and the behavior."
"It is no exaggeration to say that every human being is hypnotized to some extent either by ideas he has uncritically accepted from others or ideas he has repeated to himself or convinced himself are true. These negative ideas have exactly the same effect upon our behavior as the negative ideas implanted into the mind of a hypnotized subject by a professional hypnotist."
This book was published in 1960.
This book has many different editions. They include translations into other languages and e-book and audiobook versions.
You can find this book under the Building Self-Confidence Books category.
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The following titles provide valuable insights into the psychology of success, self-image, and the power of thought, making them excellent companions to "Psycho-Cybernetics."
Click here to read reviews of this book.


Master the Magic Power of Self-Image Psyc (1964)

Live and be free thru psycho-cybernetics (1975)
COMING SOON

“The most important opinion you have is the one you have of yourself.”
I recently read "Psycho-Cybernetics: Updated and Expanded" by Maxwell Maltz, and I can honestly say it’s one of the most impactful self-help books I’ve ever encountered. Originally published in the 1960s, this updated version brings the timeless principles of self-image psychology into the modern era, and it’s as relevant today as it was when first written.
The core of the book is centered around the concept that our self-image shapes our reality. Maltz, a pioneering plastic surgeon, observed that many of his patients, despite undergoing physical transformations, often struggled with low self-esteem or a poor self-image that wasn’t addressed by surgery. This led him to explore the powerful connection between mind and body, and he coined the term "psycho-cybernetics" to describe the process of reprogramming the subconscious mind to achieve greater success and happiness.
What makes this book so compelling is that it’s not just theory—it’s practical and actionable. Maltz provides clear techniques, visualizations, and exercises to help you identify and change limiting beliefs, build a positive self-image, and unlock your full potential. The “updated and expanded” version includes new insights, research, and additional exercises that bring even more value to the original material.
One of the key takeaways for me was learning how to reframe my thinking and stop sabotaging my own success due to negative self-talk. The emphasis on visualization and the idea of "success as a process instead of an end goal really resonated with me. Since reading the book, I’ve noticed a more positive outlook on challenges and greater self-confidence in both my personal and professional life.
If you're looking to make lasting changes in your mindset and achieve your goals, "Psycho-Cybernetics: Updated and Expanded" is an essential read. It’s practical, insightful, and transformative—offering valuable tools that can help you reshape your self-image and create the life you want. Highly recommended for anyone serious about personal growth and self-improvement!
Many years ago, I found the original edition of "Psycho-Cybernetics" by Maxwell Maltz, in a used bookstore. Back then, I read that book three times, because during each read, I became clearer about my life’s purpose, and about goals to support where I was in my life’s journey.
Now, in the summer of 2023, which is eight years after this current edition has been in circulation, I wondered if I would not only find answers to some compelling internal questions, I also wondered how different my experience would be in reading this edition.
First, because my original copy is being held together by a couple of rubber bands, it’s not easy to reread that copy – but, because I have many notes on every page of that seminal treasure, I’m keeping it.
With this new copy, a book that is 8" by 5", compared to 6 ¾’s by 4", I have room to really capture details, as they occur to me.
Each chapter, except that last one, ends with a "Key Points to Remember" page, where Dr. Maltz, asks readers to write 5 key points in their own words. On the next page, "Your Case History," Dr. Maltz asks readers to list an experience from their past that is explained by the principles in the chapter. I filled up all of the blank space in those chapter endings, because as I read this book, I gained insight into questions, attributes, concerns, and flaws that I wasn’t aware that I had.
Another interesting thought in reading this book, which was first published in 1960, is having read so many books on the Law of Attraction, which was a big topic at the beginning of this decade, "Psycho-Cybernetics" was already teaching this in 1960, just under a different name.
Read this book if you are willing and ready to: be more present, create and honor your own self-image, and be influential in all aspects of your life.
This book is so good!! Meant for anyone who struggles with low self-esteem. It is a game-changer.
I love the way the author discusses the link between our self-image and our conduct is which I think I found most fascinating about this book. The emphasis he has on visualization and mental practice really sets it apart. He advises readers to routinely partake in these mental simulations and to picture themselves achieving their goals. And I'll tell you, his suggestions are effective!
Do yourself a favor and read this book if you want to improve your self-image and fulfill your aspirations. Anyone and everyone should read this, I promise!

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