Scientific Advertising

"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."

 

That was the first sentence in the introduction of this book (written by Ogilvy himself), and it just goes to show you the power of copywriting.

 

The writing in this book is short and succinct. It really feels like someone very passionate about the topic is talking to you in real life. Indeed, this makes sense since the first non-introduction chapter of the book teaches that advertising is just salesmanship but in print. Whatever you do in real life when you are trying to sell something, you should do the same in print. Be a salesman.

 

This is definitely required reading for anyone involved with advertising or marketing of any kind.

In this classic book, Claude Hopkins provides an interesting overview of his analytical approach to advertising. Although it's a short book, it condenses years of hard-won experience in the trenches of advertising. Due to its breadth, this book needs to be studied most carefully. David Ogilvy put it bluntly: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."

 

The book is 100 years old, but Claude Hopkins' method and principles remain relevant today. While some are immutable (human psychology), others have been turbocharged by technology (testing and analyzing headlines). This makes Claude Hopkins' book even more relevant today.

Another timeless book on advertising.

 

It is unbelievable to realize that many words and sentences that were written in 1928 are just as relevant (or even more relevant than ever!) as in 2019. It is not hard to browse around Facebook and see tons of bad, terrible ads out there. And they could be much better (and much more effective) if the ad owner simply read this small book, which was written nearly a century ago!

The book information is quite dated, but it contains immutable principles that still apply to a world of online copywriting, email marketing, and social media advertising. A powerful tool to adjust perspective when you're trying to understand what advertising is, what copywriting is, and what persuasion is. Great read.

Although some ideas are out of date, there are still plenty of good advice.

 

There are a few thoughts of good advertising practices that we can take note of. Even in this age where social media is considered by many to have helped raked in the sales, but attractive ad copies are still the draw. Get readers to take note and take action.

 

An extremely practical book for everyone, and who doesn’t sell?

This is a book every business owner and marketer must read. It reveals how little things have changed since the internet began in how you create advertising. If you want to know how the modern marketing "guru" became such an "expert," you will know by reading Scientific Advertising. Don't skip reading this book. I've done so several time.

Amazing book. Read of the year. Dated and anachronistic, considering the modern methods of ad and marketing delivery, but the core principles are timeless. Respect your customer's time, be clear, iterate your ads, and measure.

 

Simple stuff, but all put together, forms the basis of all great marketing. Fantastic book.

I really enjoyed this book and the principles it went through. It is so funny to read a book written 50+ years ago, and all the information it contains is still so modern and just needs to be transformed to modern advertising. So good.