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Elbert Hubbard (1856–1915) was an American artist, philosopher, publisher, and writer. He is best remembered as the founding father of the Roycroft artisan community in East Aurora, New York, a utopian society of the American Arts and Crafts movement. His popular essays and pamphlets contained messages about motivation, self-reliance, and self-sufficiency.
"A Message to Garcia" is an essay Hubbard wrote in 1899. Originally published to help fill the March issue of "The Philistine" magazine, it quickly gained popularity.
This work tells the story of an American soldier, 1st Lt. Andrew S. Rowan, who was charged with delivering a message from President McKinley to General Calixto Garcia. Garcia was a leader of the Cuban insurgents during the Spanish-American War. Hubbard’s focus on Rowan’s perseverance and initiative made his work a highly motivational piece.
This short, classic essay highlights initiative, responsibility, and self-reliance. Its central themes are:
"A Message to Garcia" is a call to action for personal accountability. It advocates building the critical virtues of perseverance and self-motivation.
"A Message to Garcia" highlights 1st Lt. Andrew S. Rowan’s initiative and diligence during the Spanish-American War, as he successfully delivers a vital message despite the challenges.
The essay is just a few pages and approximately 1,500 words long.
"The world bestows its big prizes, both in money and honors, for but one thing. And that is initiative."
"There is a man whose form should be cast in deathless bronze and the statue placed in every college of the land. It is not book learning young men need, nor instruction about this and that, but a stiffening of the vertebra which will cause them to be loyal to a trust, to act promptly, concentrate their energies, do a thing."
It was written in a single evening in 1899 and published in March of the same year.
This book has many different versions, including ones combined with other essays, illustrations, translated into other languages, and e-books.
You can find this book under the category Mindset Books to Read for Entrepreneurship.
If you're looking to add "A Message to Garcia" to your reading list, you can unlock this and many more titles with a Secrets of Success membership. By joining, you can start your journey today with an extensive variety of personal development resources.
"Acres of Diamonds" by Russell H. Conwell is similar to this text.
Click here to read reviews of this book.


Forbes of Harvard (1894)

No Enemy But Himself (1894)

The Legacy (1896)

Love, Life and Work (1906)
COMING SOON

“Do not take life too seriously. You will never get out of it alive.”
Hubbard did a fantastic job of succinctly describing the two opposite views of work. Those who make it happen, and those who use excuses and questions to drag their feet to not work or try.
A great view into late 1800s and how people don't really change. There are those who want to work, and those who don't in every era. It's so easy to make excuses for not succeeding, the easiest being shifting the blame onto others, usually their previous or current boss. Sometimes the boss is at fault, but oftentimes it's the person themselves. Laziness, Netflix, no goals, inability to focus, no work ethic and assumption that money just comes easier for other people all come together to ruin performance at work. Success isn't always a huge amount of money, and your name plastered everywhere. It can be just being smart with money, taking all opportunities that come your way, making goals and listening to those you work for.
A message to Garcia should be seen as a jolt to it's reader. It causes the reader to look at themselves and see which category they fit in; those who work and succeed, and those who can't get out of their own way to move forward.
This little pamphlet is supposed to teach character. In this short essay, a courier is sent to deliver a message to General Garcia, and he just does, without experiencing any moral qualms or personality conflicts, overcoming any and all obstacles in the way. It tells its story in only a couple of pages and spends the rest of its short length explaining virtues and messages that are unjustly ignored in this modern age.
There are many ways to critique this volume. It perhaps chose the wrong war, the wrong time in history, and it might be an excuse to say that management is more important than employees. However, I greatly appreciate this pamphlet for its historical significance and its greater message, which is still relevant today. It is less inspirational self-help than a shock to some poisonous views my modern mind had internalized. This piece of flash fiction deserves to be remembered more than it is.
A must-read. Interesting to learn that this pamphlet was circulated amongst soldiers on the front lines in the Russian military, and later the Japanese military, around the Russo-Japanese War.
The underlying message is that men need a stiffening of the vertebrae which will cause them to "be loyal to a trust, to act promptly, concentrate their energies; do things," using Officer Andrew Rowan as the exemplar. This is unfortunately not the average man, who has "the inability or unwillingness to concentrate on a thing and do it... [an] incapacity for independent action." A man who does what they are told—no more and no less—is hard to find. A Message to Garcia says as much, while also calling readers to become that man.
Having worked for minimum wage, I have gotten to know pretty well the mentality of many stuck in such occupations. Everything is always someone's fault, whether it be management or other coworkers, and heaven and earth are moved to justify their own mediocrity. A comment that I heard frequently was "why should we do X when we are only paid X dollars?" But, thinking about the situation from a managerial perspective, why should anyone promote somebody that does subpar work, or even work that just barely makes the cutoff?
A Message to Garcia is a 22 page pamphlet challenging us to think about what it must be like from the side of the employer, something that we are often not keen to do. It really must be difficult to find people that have a strong work ethic, who will do more than what is asked, or even do what is asked competently. Many are simply not willing to go the extra distance (e.g. in figuring out who Garcia is, where he is, etc.).
This book is a classic recommendation within medicine. Often medical students and residents are taught to be like the man who brought the message to Garcia, without fuss, without asking questions.
Great read. This book is not so much about anything military as to about the work place and what kind of worker succeeds. Its amazing how something written so very long ago is so very relevant today.
Where our technology evolves at such a quick speed, how does humankind not evolve as quickly? How can the worker type that Hubbard writes about still be here 100 years later? But, devils advocate, who's to say that human kind has not evolved since then. Perhaps in the direction opposite to what we think it should? For example - look at how older generations view Millenials, and keeping in mind that millenials are creatures of their upbringing what does that say about the older generations?
I wonder what Hubbard would say about the world today in relation to what he wrote in this interesting essay...

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