Starting a new business is a risky endeavor. Statistically, 20% of businesses fail within the first two years, 45% within the first five years, and 65% fail by 10 years. Those are just the businesses that got started. There are millions of entrepreneurs with ideas and business plans that never even get off the ground.

What separates all those failed ventures from successful entrepreneurs? In large part, it is the mental tenacity of the entrepreneur. Successful individuals know how to do the research, take calculated risks, put in the work, and overcome obstacles and setbacks to reach their goals.

Here is a condensed guide to an entrepreneurship mindset:

Focus on Progress

The entrepreneurial mind knows that ideas will only get you so far; you have to be moving forward. Entrepreneurs make progress a priority. They strive to take action daily, no matter how small that step is.

You might have the best idea in the world, but if you don’t act on it, somebody else will. Those with an entrepreneurial mindset don’t get hung up on everything being perfect before they move forward.They know that perfect can be the enemy of good, so they are willing to take a leap of faith.

Confidence, not Fear

Those with an entrepreneurial mindset are not afraid of failure. They know failure is essential to growth and innovation and don’t let fear hold them back. Entrepreneurial minds respond to failure and setbacks in unique ways. Instead of getting discouraged or frustrated, they see failure as a stepping stone to success and look for creative solutions to their problems.

Resourceful

Entrepreneurs are a scrappy, resourceful, innovative group. When obstacles arise, they don’t get discouraged; they get busy figuring out a way round them. They adjust when needed, adapt to changing circumstances, and do whatever it takes to reach their goals. They are not afraid to ask questions of the people around them and act on tips and leads from mentors. Successful entrepreneurs don’t look for other people to solve their problems. They harness their ingenuity and get things done.

Grit and Resilience

Napoleon Hill said, “There is no substitute for persistence. The person who makes persistence his watch-word discovers that “Old Man Failure” finally becomes tired and makes his departure. Failure cannot cope with persistence.”

Those with an entrepreneurial mindset are willing to persevere through all the challenging, discouraging, and stressful times involved with starting a business. Building your own business is not for the faint of heart; not everyone is built for that kind of life. There are days, weeks, months, and even years of chaos, uncertainty, stress, struggle, failure, and financial instability. Only motivated individuals with a deep hunger to succeed and a solid “why” to drive their actions can persist long enough to reap the rewards.

But for those with enough grit and resilience, the rewards are great. Success will come in the form of financial prosperity, personal fulfillment, contributions to your community, and that incomparable feeling that comes from crushing your goals.

Innovative

Even when they find success, those with an entrepreneurial mind are always looking for what is next. They know that markets and industries are always evolving, and they are ready to innovate and change along with them. They want to be disrupters. They are willing to continue their education, shift their business models, embrace new technologies, and take chances. They are flexible, innovative, and forward-thinking.

Maybe some of the above sounds familiar, and you already have the mindset to crush your entrepreneurial goals. But maybe you think some of those traits don’t sound like you. Don’t get discouraged—entrepreneurs are not born; they are created. The entrepreneurial mindset can be developed and fostered.

Are you ready to make progress a part of your daily routines? Are you committed to overcoming obstacles and staying focused on your “why”? You are well on your way to creating the mind of an entrepreneur. Russell Brunson’s Secrets of Success can help you on your way.

Russell Brunson has spent years reading, collecting, and curating entrepreneurship mindset books with a focused passion. In his own life, he has experienced the transformational power of these books, and he wants to share his vetted knowledge with others.

To that end, he has spent millions of dollars acquiring rare books for entrepreneurs, leaders, and individuals driven to find success. Many of these books are unpublished and can’t be found anywhere else. When you join the Secrets of Success Movement, you will have access to the entire entrepreneurship mindset online library, receive a daily breakthrough newsletter, and join a community of like-minded entrepreneurs who are transforming their businesses and their lives.

The books Brunson has collected and curated and the ideas contained in them can help you achieve your goals, find success in your business, and bring more fulfillment to your life. Here is a sample of some of the books in Brunson’s extraordinary library.

“Think and Grow Rich” by Napoleon Hill

“If you do not see riches in your imagination, you will never see them in your bank balance.”

The first step to entrepreneurial and financial success is to expand your vision for yourself. If you don’t have the mindset of success, your goals will never come to fulfillment.

Napoleon Hill is Brunson’s favorite author and the keystone of his Atlas Library collection. If you were to start with just one mindset book to read for entrepreneurship, “Think and Grow Rich” would be the book to choose. Written after the Great Depression to help people overcome the poverty and despair that dominated the nation, “Think and Grow Rich” has inspired generations of innovators, entrepreneurs, and business leaders.

Hill wrote “Think and Grow Rich” after interviewing business titans such as Andrew Carnegie, Henry Ford, and J.P. Morgan. The book distills the secrets to success, including the mindset essential to achieving your goals. It outlines 13 principles for transforming your life, starting with building confidence, believing in your success, and creating a detailed plan.

“The Master Key System” by Charles F. Haanel

“All growth is from within. This is evident in all nature. Every plant, every animal, every human is a living testimony to this great law, and the error of the ages is in looking for strength or power from without.”

More than a book, Haanel’s writings were originally published as a correspondence course, designed as a 24-part system for harnessing the power of thought for personal and financial success. Haanel teaches that by substituting negative thoughts of failure and limitations with positive affirmations of courage, power, and harmony, individuals can exercise the mental discipline and visualization needed to unlock their potential.

“How to Win Friends and Influence People” by Dale Carnegie

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”

Author Dale Carnegie was a top salesman for his company nationwide before becoming a public speaker and author whose ideas have influenced successful entrepreneurs and business leaders for generations. Even Warren Buffet took Carnegie’s course when he was 20 and first embarking on his successful investing career.

As an entrepreneur, you don’t work in a vacuum, and a key to your success is your ability to work with and influence people—your employees, investors, and clients. Carnegie’s seminal work outlines 30 principles for getting along with and influencing people. Most of his principles require a shift in mindset. Instead of focusing on how to get what you want, you should invest in learning what other people want and finding where your goals align.

“Success Through a Positive Mental Attitude” by Napoleon Hill and W. Clement Stone

“Success consists of going from failure to failure without loss of enthusiasm.”

In a follow-up to “Think and Grow Rich,” Hill collaborated with W. Clement Stone to write this best-selling book about the power of positive thinking.

Hill and Stone argue that the number one determining factor of success is a positive mental attitude (PMA). Developing the skill of a positive mindset will draw success and prosperity to you. Instead of being discouraged by failure, entrepreneurs with a positive mindset see setbacks as opportunities. Every failure is just a step on the road to success.

Hill also teaches readers how to harness the power of their unconscious to achieve their goals. Our subconscious is a powerful motivator and the heart of our dreams, desires, and goals. Using what Hill calls “autosuggestion,” we can link our dreams to our subconscious and use its power to influence our thoughts and actions.