The Success Principles

Jack Canfield

About the Author

Jack Canfield is an American author, entrepreneur, corporate trainer, and motivational speaker. He co-authored the wildly popular Chicken Soup for the Soul series and has authored or edited over 250 books. He also holds seminars on goal-setting, leadership, and self-esteem.

About the Book

"The Success Principles" is a self-help book outlining 67 principles to help readers achieve personal and professional success. It covers a variety of topics, from setting ambitious goals to taking responsibility, and reinforces continuous learning and effective time management.

Summary

The Success Principles offers practical advice for achieving success in various aspects of life. Among its core principles are:

  • Taking 100% Responsibility: Take full ownership of your actions, decisions, and their outcomes. Understand that you have the power to change your circumstances.
  • Understanding Why You’re Here: Know your purpose and set clear goals that align with your values and passions.
  • Deciding What You Want: Get specific about your goals and desires. Knowing what you want helps you focus your efforts and make informed decisions.
  • Believing It’s Possible: Develop a positive mindset and believe you can achieve your goals. Overcoming self-doubt is crucial.
  • Assembling a Success Team: Surround yourself with supportive, like-minded people who are encouraging and provide accountability and guidance.
  • Using the Law of Attraction: Visualize your goals, maintain a positive attitude, and take inspired action to attract positive outcomes.
  • Taking Action: Act on your plans consistently. Success requires effort and persistence.
  • Asking for Opportunities and Feedback: Proactively seek opportunities and support. Ask for help, feedback, or resources.
  • Taking Risks: Stepping out of your comfort zone can lead to significant rewards. View risks as a necessary part of growth and learning.
  • Learning from Failure: Reframe failures as learning experiences instead of setbacks. Examine what went wrong, and use that knowledge to improve.
  • Committing to Lifelong Learning: Continuously seek knowledge and skills that can help you advance. Personal and professional growth never ends.
  • Practicing Gratitude: Regularly express gratitude for what you have and for the progress you’ve made. This mindset fosters positivity and resilience.

These are just a few of Canfield’s many principles from his book. This comprehensive framework helps readers develop personal and professional success through mindset, action, and personal development.

Frequently Asked Questions

+What is the book about?

"The Success Principles" provides strategies that help you increase your confidence, tackle daily challenges, live with passion and purpose, and realize your ambitions.

+How long is the book?

Varying by edition, the book is typically over 500 pages long.

+Does the book have famous quotes?

"What others think about you is none of your business."

"You only have control over three things in your life—the thoughts you think, the images you visualize, and the actions you take (your behavior)."

"Success consists of going from failure to failure with no loss of enthusiasm."

+When was the book written?

This book was first published in 2005.

+Are there different versions of the book?

This book has a few different editions and comes in audiobook, e-book, and various other languages.

+What category does this book fall under?

You can find this and other book resources online about success under the category Books to Read for Growth Mindset.

+Where can I get the book?

Need The Success Principles and other great books in your life? Get it and additional success resources inside Secrets of Success’ exclusive members’ area by joining today.

+What are similar books I can read?

Here are some books that closely mirror "The Success Principles," focusing on personal development, achievement, and mental frameworks for success:

Each of these books offers unique but complementary perspectives on the journey to personal and financial success, resonating with the practical and philosophical approaches found in "The Success Principles."

+Does the book have ratings or reviews?

Click here to read reviews of this book.

Other Books by Jack Canfield:

The Success Principles (2015)

The Success Principles (2015)

The Power of Focus (2000)

The Power of Focus (2000)

Chicken Soup for the Soul (1993)

Chicken Soup for the Soul (1993)

Coming Soon!

Coming Soon!

Coming Soon!

Coming Soon!

Podcasts:

COMING SOON

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“Don't worry about failures, worry about the chances you miss when you don't even try.”

Jack Canfield

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Reader Reviews

This book transformed my life. It took me a full year to read (I did read several other books within the same timeframe), I read the first section of it with my work team, did all of the homework or suggested activities within, attended some seminars by the Canfield Training Group, and lastly invested in becoming a trainer of the curriculum because I connected so well with the concepts presented.

 

I have been teaching leadership principles within a university setting for almost 20 years. This book adds to that knowledge, as well as brings about several exercises to shift from unconscious to conscious brain activity that I really needed in my life for my own progression. I plan to read this book annually, as it has so much information in it that it is worthy of additional time and study. I had my first copy cut and spiral-bound so that I can spend more time on individual pages, treating the book more like a manual. I often find myself referencing the book and have shared much of its teachings in all arenas of my life.

 

In my library of hundreds of business books, this one has been placed on my top 5 list. I am so grateful for all it has done to increase my productivity, improve my relationships, accomplish more with less, change my paradigms about asking for what I need, spur me to take a much stronger conscious approach to money management, and the list goes on.

 

I would highly recommend this book to anyone who is open to learning, open to diving deep into oneself, and anyone who is willing to take complete responsibility for one's own life, one's own success, and one's own ability to let go of the past to rewrite a new future. This book has very practical, easy-to-carry-out activities and projects to radically improve one's life.

 

Lastly, I recommend reading this book with others with whom you can share your progress. Coming together in our work team to read and discuss was so helpful as we shared our a-ha moments, our lists, our completed assignments, like our have's, do's, and be's list and goal binder. We had a vision board party where we each created ours and then presented it to each other. Many awesome things started to manifest after putting those boards together, and we could celebrate those things with each other. Reading this book together created a strong bond with that team. As the year progressed, our schedules made it more challenging to read it together, so we decided to finish it individually. But we learned that we missed the group learning, so we will soon start up again together as a group with an altered format of presenting the chapters to one another instead of actually reading and discussing together. (We would come together on our lunch hour to read along in our books with the CD of the book, pausing it often to discuss)

 

Individually, I would listen to the book while commuting for 60 minutes every day. I would then review key things I would hear at night before bed. It was bittersweet when I finished it last night. I truly did not want the book to end, yet I was so excited to check off a goal of completing the book by Nov 1st. This book has truly made a significant positive impact on my life. It was well worth my time and money.

Colleen T S.
This book is an absolute must-read for anyone who wishes to achieve a more successful and happier life. Jack Canfield reveals the specific requirements, methods, and principles for breaking through and achieving success in life, work, health, and love. So whether you need to boost your team's revenues at the office, expand your personal creativity to figure out that big idea, break out of a negative pattern that is keeping you from finding love, or simply to create more balance in your life, this book will help you pave the way to achieving true and sustainable success. I'd like to add that after I read this book, I loved it so much that I took Jack's life-changing workshop - Breakthrough to Success - and I can testify that this stuff works! Because of the workshop and finding the will to follow the timeless principles in this book, I have finally found how to achieve multiple breakthroughs that were eluding me over the years. Yes, the Success Principles absolutely work! One more thing - recently, I've been serving as a strategic consultant to a global humanitarian organization on a project that will transform the lives of millions of people - this has given me the privilege of traveling and meeting people all over the world, including poverty-stricken countries like Somalia. (For fun, I'll attach a pic of me in a slum in Rawalpindi, Pakistan.) I now see that the one vital component for transforming and lifting the Third World out of poverty is to shift consciousness in exactly the way that the Success Principles encourage. Therefore, I am 100% in support of Jack's vision of bringing the Success Principles to millions of people all over the world. I'm all in!
Moses M.

Many of us are looking for ways to improve our lives, our relationships, and our business. We read books, take training, and hire coaches. And these things work.

 

Whether you are new in your quest for self-improvement or a seasoned veteran, the Success Principles is one of the "must-read" handbooks you want to read, apply, and keep at your side. It contains 67 principles described in a concise, simple to understand entertaining way. Each of these principles by itself is certain to bring positive change in different aspects of your life. As a group, they are certain to move your life forward.

 

You will learn how to improve your relationships by listening and asking for feedback. You will learn to focus on those things that truly matter and let go of the good to leave time and resources for the great. You will learn ways to take care of yourself, put yourself in touch with your thoughts and your emotions, and slow your mind down so that you can be creative, concentrate, and work more effectively. You will learn ways to communicate with others, to tap into "masterminds", to ask for what you need, to overcome resistance, obstacles, and fears, and to move forward.

 

I am a fan of the Success Principles and Jack Canfield's work. Everything contained in this book is taught in his seminars. Powerful yet simple techniques.

 

Buy the book. Read it. And then, every few days, concentrate on bringing one of the principles into your life. Sit back and enjoy the results.

Sergio S.
If you are serious about changing your life, how you react to people and situations of which you have no control, and, most importantly, the blueprint on how to achieve your goals, this is the tool you need. No platitudes, shameless name-dropping, or grandiose pronouncements. I guarantee - you will be amazed at the results --- including the almost immediate satisfaction of believing you will surpass your dreams. However, you must be willing to do the hard work and make a commitment. This is no joke. This is the real deal. Interestingly enough, I met Jack Canfield at a PBS taping 10 years ago. I still have his card. Alas! I truly believe that if I had taken control back then, my life would be entirely different in terms of success. Additionally, inside these pages, is the recognition not to beat yourself up if it's taken 'a minute or two' for you to arrive. The fundamental thing is --- you're here now. I'll see you at the top!
Miss V.
Yes, yes YES! If you're looking to get motivated, reach goals, or make any type of positive change in your life, you need this book. It's a quick read, and for me it was one "aha" moment after the next. Real tips and lessons on how to set goals, how to reach them, the law of attraction, and breaking bad habits that keep you stuck where you are. Read it, highlight things that speak to you...but the most important part is you have to DO. This isn't a book that you read, then put down and go about your same old life. You read it, and get into action with how to set your goals, visualizing, making lists, doing your 5 things every day for that goal. It's been maybe 2-3 weeks since I finished this book, and already crossing off some of my goals.
Catherine

Never before have I read a book and then purchased a copy for all of my friends, until this book. I have re-read it several times and always take away new information. It is so basic and yet so life-changing if you follow the steps.

 

Despite the fact that it is super long, it is easy to read. What's nice is you can skip around picking out what topics you need, or read it all at once from front to back. It gives a lot of great true stories as examples, which I appreciate.

 

I am a therapist and recommend this book to all of my clients who feel like they are stuck.

P. S.

There are many books that can give you the kernel of motivation that could change everything about your life. This book has been that for me and others. If I were to create a course in personal success and accomplishing life goals, this would be required reading.

 

This is a brilliant place to start if you’re trying to find your footing or make a positive change in your life or career. Following even one or two principles from this book will empower you in incredible ways.

 

This should be on every bookshelf in every home and every business on the planet.

Kevin T.

This book is a goldmine of actionable advice for anyone who wants to level up their life. Jack Canfield lays out 67 principles of success that cover everything from setting clear goals to building better habits and staying motivated. It’s packed with practical tips, real-life stories, and strategies that make you feel like success is not just possible—it’s achievable.

 

One of the standout ideas is taking 100% responsibility for your life. It’s a simple but powerful reminder that blaming others or waiting for the "right time" won’t get you anywhere. Canfield emphasizes the importance of getting clear on your goals, visualizing them daily, and breaking them into actionable steps.

 

The book is also filled with tools to help you stay consistent. From creating vision boards to mastering time management, Canfield gives you the strategies to keep moving forward even when life gets tough. His positive, conversational tone makes the book an inspiring and easy read.

 

That said, the sheer number of principles can feel overwhelming, especially if you’re trying to implement everything at once. My advice? Pick a few that resonate most with you and start there—you’ll see progress without feeling overloaded.

 

If you’re ready to take control of your future and work toward your biggest goals, The Success Principles is a must-read. It’s like having a personal coach guiding you every step of the way. Highly recommend for anyone who’s serious about personal growth and success!

Mario G.

among many others

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