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Brian Tracy is a Canadian-American self-development author and motivational speaker whose popular works center around personal development (managing, leading, achieving greater results, and facilitating personal growth).
Tracy and his 70+ books, translated into dozens of languages, help individuals and organizations strategically develop, market, and grow. He has worked as a consultant for over 1,000 companies and delivered more than 5,000 talks and seminars throughout the US, Canada, and 70 other countries, addressing more than 5 million people worldwide.
Inspired by the Mark Twain quote, "Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day," author Brian Tracy lays out his popular time management and productivity guidelines in "Eat That Frog!"
The "frog," as a metaphor, is the reader’s most challenging daily task. Those who learn to tackle their biggest, most important duties first thing in the day can improve their productivity and success.
The book contains 21 strategies for prioritizing tasks, maintaining focus, and defeating procrastination.
The book offers practical advice for prioritizing tasks and avoiding procrastination. Using the metaphor of eating a frog to tackle the most challenging and significant tasks first, Tracy’s 21 pivotal principles help readers more effectively manage their time and achieve their goals. To summarize the main ideas:
The book gives actionable advice for improving productivity. By focusing on high-priority tasks, planning, and overcoming procrastination, readers can maximize their efficiency and achieve their goals by making better use of their time.
"Eat That Frog!" teaches time management and productivity techniques, emphasizing the completion of the most important tasks first.
The book ranges from 120-145 pages, depending on the edition.
"‘If you have to eat two frogs, eat the ugliest one first.’ This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first."
"The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue."
The first edition was published in 2001.
"Eat That Frog!" has many editions, including one for younger students, e-books, paperbacks, hardcovers, and translations to other languages.
You can find this book in Secrets of Success’ Online Library for Focus and Mindset.
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If you’re looking for books similar to Eat That Frog! by Brian Tracy, you’re likely interested in themes like:
Check out Brian Tracy’s other reads as excellent follow-ups. Additionally, consider:
"12 Pillars of Success" by Jim Rohn and Chris Widener: Parable format but shares Tracy’s values of action, time management, and intentional living.
"The Success Principles" by Jack Canfield: Comprehensive and actionable, with a similar "apply now" structure. Also includes time and life management sections.
"The Power of Focus" by Jack Canfield, Mark Victor Hansen, and Les Hewitt: Designed to help you stay on track with goals, prioritize, and eliminate distractions. Very practical.
"Lead the Field" by Earl Nightingale: Classic audio program turned into text. Heavy emphasis on goal setting, time use, and personal initiative.
"The Strangest Secret" by Earl Nightingale: Simple and powerful statement on success habits, mindset, and using time wisely.
"A Message to Garcia" by Elbert Hubbard: A timeless story about initiative and getting things done without excuses.
"Increasing Personal Efficiency" by Russell Conwell: Vintage text on work habits and time use, surprisingly relevant to modern productivity.
Click here to read reviews of this book.


No Excuses! (2010)

The Psychology of Achievement (1984)
COMING SOON

“Never complain, never explain. Resist the temptation to defend yourself or make excuses.”
This book cuts to the chase; it’s all muscle!
Not only do I follow as many of the 21 techniques, but the book is amazingly inspiring, and I read it every night. It’s no nonsense, no fluff, and you can take action immediately.
All the positive talk in the beginning seemed like platitudes and empty words to me, but as I read more and more, I started repeating the mantras, really believing the words I was saying to myself over and over again.
I repeat these mantras every day over and over again until my body and being follow my mind naturally
I am in sales management, and some of the keys in this book helped bring to life points that we probably know already through common sense. Organizing a day to increase productivity is something we all need, in business and in our personal lives. There are also sections that call to action, having you write down goals and other activities that make this an act of immersion therapy.
I also like that this book isn’t jabbed with fillers and time wasters. It’s good advice presented in a concise manner that can be read quickly.
While I think this can be helpful to people in all stages of life (I’m a 40-year-old sales manager), I think it would be extremely impactful for high school and college students organizing their studies.
I have been meaning to read this book since I bought it back in 2011, but because I am very good at procrastinating, I managed to put it off! It has proved its worth already because I have spent the last two days completing a complicated paperwork task, which involved putting together lots of information from all sorts of places and collating it into a coherent whole. I’ve been putting off doing this for the last two months. In the spirit of the book, I decided that this was the frog I really needed to ‘eat’ so that I could get on with my life. If it does nothing else for me, the book has proved worth its purchase price.
The book – as its title states – contains twenty-one ways to stop procrastinating and start doing those jobs that you really can’t face. If you do something you don’t like doing first thing in the morning, you will get such a boost from achieving it that you could find the rest of the day is much more productive than usual. Anyone who has read any literature in the field will be familiar with some of the suggested ways of bypassing your procrastination instinct, such as prioritising, making lists, and the Swiss Cheese method (i.e., attacking small chunks of a bigger task so that eventually the bigger task begins to resemble a piece of Swiss Cheese full of holes).
I found this book very readable, interesting, and inspiring. If you are a procrastinator, then you may find it helpful, especially if you are putting off doing something that you know will improve your life if you just get down and do it. You may find that the large frog is just not as big and as unpalatable as you think it is once you get started on it. Frogs don’t have to be eaten in one gulp, either, and can be eaten in bite-sized chunks over a period of time. If you only read one book on procrastination, then make it this one.
It would be hard to find a more tightly written and edited book.
It was tempting to read the online summaries, but the truth is the text resonates with a quality of thinking and a precision of sentiment that is powerful and motivating in a way that the summaries are not.
What the sequencing and arrangement of ideas does is set up a kind of matrix of thoughts around productivity. That makes it very easy to plan a practice. But make no mistake, the book itself is very inspirational.
I would recommend making copious notes and a regular 21, 30, or 60-day plan to put it into practice. I would also recommend the third edition of his book on goals and his 32 unbreakable laws of money and success, which I am reliably informed is the financial version of this productivity book.
I also found the laws of luck to be a very useful presentation.

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