Eat That Frog!

Brian Tracy

About the Author

Brian Tracy is a Canadian-American self-development author and motivational speaker whose popular works center around personal development (managing, leading, achieving greater results, and facilitating personal growth).

Tracy and his 70+ books, translated into dozens of languages, help individuals and organizations strategically develop, market, and grow. He has worked as a consultant for over 1,000 companies and delivered more than 5,000 talks and seminars throughout the US, Canada, and 70 other countries, addressing more than 5 million people worldwide.

About the Book

Inspired by the Mark Twain quote, "Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day," author Brian Tracy lays out his popular time management and productivity guidelines in "Eat That Frog!"

The "frog," as a metaphor, is the reader’s most challenging daily task. Those who learn to tackle their biggest, most important duties first thing in the day can improve their productivity and success.

The book contains 21 strategies for prioritizing tasks, maintaining focus, and defeating procrastination.

Summary

The book offers practical advice for prioritizing tasks and avoiding procrastination. Using the metaphor of eating a frog to tackle the most challenging and significant tasks first, Tracy’s 21 pivotal principles help readers more effectively manage their time and achieve their goals. To summarize the main ideas:

  • Prioritize Tasks: Identify and focus on the most crucial tasks with the greatest impact. Learn and use the "ABCDE" method to prioritize responsibilities and ensure that you handle the most significant ones first.
  • Set Clear Goals: Set specific, measurable, and achievable goals. Clear goals direct and assist in organizing tasks according to their importance.
  • Plan and Organize: Break large tasks into smaller, manageable steps and create detailed action plans.
  • Use Time Blocks: Learn the effective time management art of scheduling blocks of uninterrupted moments to focus on important tasks.
  • Avoid Procrastinating: Readers learn many strategies for overcoming procrastination and maintaining focus, like the Pomodoro Technique and beginning with the most challenging tasks.
  • Develop Good Habits: It’s important to develop productive habits and routines. Consistently practice good habits to improve efficiency and effectiveness.
  • Take Action: Don’t wait for the "perfect" moment. Act without delay to build momentum.

The book gives actionable advice for improving productivity. By focusing on high-priority tasks, planning, and overcoming procrastination, readers can maximize their efficiency and achieve their goals by making better use of their time.

Frequently Asked Questions

+What is the book about?

"Eat That Frog!" teaches time management and productivity techniques, emphasizing the completion of the most important tasks first.

+How long is the book?

The book ranges from 120-145 pages, depending on the edition.

+Does the book have famous quotes?

"‘If you have to eat two frogs, eat the ugliest one first.’ This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first."

"The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue."

+When was the book written?

The first edition was published in 2001.

+Are there different versions of the book?

"Eat That Frog!" has many editions, including one for younger students, e-books, paperbacks, hardcovers, and translations to other languages.

+What category does this book fall under?

You can find this book in Secrets of Success’ Online Library for Focus and Mindset.

+Where can I get the book?

Want to level up your knowledge with "Eat That Frog!"? Explore it and other top picks in the Secrets of Success library by joining today.

+What are similar books I can read?

If you’re looking for books similar to Eat That Frog! by Brian Tracy, you’re likely interested in themes like:

  • Time management and productivity
  • Goal setting and prioritization
  • Self-discipline and personal responsibility
  • Practical, action-oriented success strategies

Check out Brian Tracy’s other reads as excellent follow-ups. Additionally, consider:

"12 Pillars of Success" by Jim Rohn and Chris Widener: Parable format but shares Tracy’s values of action, time management, and intentional living.

"The Success Principles" by Jack Canfield: Comprehensive and actionable, with a similar "apply now" structure. Also includes time and life management sections.

"The Power of Focus" by Jack Canfield, Mark Victor Hansen, and Les Hewitt: Designed to help you stay on track with goals, prioritize, and eliminate distractions. Very practical.

"Lead the Field" by Earl Nightingale: Classic audio program turned into text. Heavy emphasis on goal setting, time use, and personal initiative.

"The Strangest Secret" by Earl Nightingale: Simple and powerful statement on success habits, mindset, and using time wisely.

"A Message to Garcia" by Elbert Hubbard: A timeless story about initiative and getting things done without excuses.

"Increasing Personal Efficiency" by Russell Conwell: Vintage text on work habits and time use, surprisingly relevant to modern productivity.

+Does the book have ratings or reviews?

Click here to read reviews of this book.

Other Books by Brian Tracy:

Believe It to Achieve it (2017)

Believe It to Achieve it (2017)

Eat That Frog! (2017)

Eat That Frog! (2017)

No Excuses! (2010)

No Excuses! (2010)

The Psychology of Achievement (1984)

The Psychology of Achievement (1984)

Maximum Achievement (1993)

Maximum Achievement (1993)

Podcasts:

COMING SOON

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“Never complain, never explain. Resist the temptation to defend yourself or make excuses.”

Brian Tracy

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Reader Reviews

This book cuts to the chase; it’s all muscle!

 

Not only do I follow as many of the 21 techniques, but the book is amazingly inspiring, and I read it every night. It’s no nonsense, no fluff, and you can take action immediately.

 

All the positive talk in the beginning seemed like platitudes and empty words to me, but as I read more and more, I started repeating the mantras, really believing the words I was saying to myself over and over again.

 

I repeat these mantras every day over and over again until my body and being follow my mind naturally

 
  1. 1. I can do it x3
  2. 2. Do it now x3
  3. 3. Back to work! x3
Jason
I learned of this book from a friend who has the older version of it. I glanced through her copy and noticed her notes. She said, 'You have got to get this; it will organize your life.' I purchased the 2nd edition version, read the book through, then reread it, marking the tasks that I feel will help me find the missing hours in a day, so things get accomplished, instead of being brushed under the rug. Sometimes it just seems to be amazing that it is the end of the day, the week, or even the month, and it seems that nothing or not a whole lot seemed to be accomplished. I work in Direct Sales, so it helps there also. It helps me find the time to take care of the household, spend time with each family member and take care of their needs, and still be able to spend time with clients to be able to service them better, allowing them to pass recommendations of me around. I also picked up his book Goals!, keeping them both close at hand so I can glance through and get that boost of energy again, with the "Yes I Can" attitude. "Eat That Frog" will get you out of procrastinating and working with goals, while "Goals!" will get you into setting goals, keeping them, and accomplishing them. It is such a win-win!
Jennifer
“Eat That Frog!” by Brian Tracy is very worthwhile, a small, easily digested morsel for those of us facing an overwhelming schedule. I read the whole book on a two-hour flight, which arrived early, no less, and was able to take notes on the topics presented. The basic thrust of the book is that you need to plan and implement the plan if you are to succeed. Too many of us procrastinate and therefore never achieve our goals. The key is to determine what the biggest frog in our lives is and start the day by eating it. Once that is done, the rest of the day is a cakewalk. At first, this seems a little simplistic, but Tracy spends his chapters giving you a ton of guidance about how to make this a reality. Much of the advice is stuff that you can find in other works by other people, but Tracy’s simple, clear prose makes this book well worth your time. The Appendix with the 21 principles summarized is particularly helpful. Books like this are books that need to be re-read once a year or so, just so the message continues to stick.
J. S.

I am in sales management, and some of the keys in this book helped bring to life points that we probably know already through common sense. Organizing a day to increase productivity is something we all need, in business and in our personal lives. There are also sections that call to action, having you write down goals and other activities that make this an act of immersion therapy.

 

I also like that this book isn’t jabbed with fillers and time wasters. It’s good advice presented in a concise manner that can be read quickly.

 

While I think this can be helpful to people in all stages of life (I’m a 40-year-old sales manager), I think it would be extremely impactful for high school and college students organizing their studies.

Jason S.

I have been meaning to read this book since I bought it back in 2011, but because I am very good at procrastinating, I managed to put it off! It has proved its worth already because I have spent the last two days completing a complicated paperwork task, which involved putting together lots of information from all sorts of places and collating it into a coherent whole. I’ve been putting off doing this for the last two months. In the spirit of the book, I decided that this was the frog I really needed to ‘eat’ so that I could get on with my life. If it does nothing else for me, the book has proved worth its purchase price.

 

The book – as its title states – contains twenty-one ways to stop procrastinating and start doing those jobs that you really can’t face. If you do something you don’t like doing first thing in the morning, you will get such a boost from achieving it that you could find the rest of the day is much more productive than usual. Anyone who has read any literature in the field will be familiar with some of the suggested ways of bypassing your procrastination instinct, such as prioritising, making lists, and the Swiss Cheese method (i.e., attacking small chunks of a bigger task so that eventually the bigger task begins to resemble a piece of Swiss Cheese full of holes).

 

I found this book very readable, interesting, and inspiring. If you are a procrastinator, then you may find it helpful, especially if you are putting off doing something that you know will improve your life if you just get down and do it. You may find that the large frog is just not as big and as unpalatable as you think it is once you get started on it. Frogs don’t have to be eaten in one gulp, either, and can be eaten in bite-sized chunks over a period of time. If you only read one book on procrastination, then make it this one.

Damaskcat

It would be hard to find a more tightly written and edited book.

 

It was tempting to read the online summaries, but the truth is the text resonates with a quality of thinking and a precision of sentiment that is powerful and motivating in a way that the summaries are not.

 

What the sequencing and arrangement of ideas does is set up a kind of matrix of thoughts around productivity. That makes it very easy to plan a practice. But make no mistake, the book itself is very inspirational.  

I would recommend making copious notes and a regular 21, 30, or 60-day plan to put it into practice. I would also recommend the third edition of his book on goals and his 32 unbreakable laws of money and success, which I am reliably informed is the financial version of this productivity book.

 

I also found the laws of luck to be a very useful presentation.

Paul B.
I thoroughly enjoyed this book. It's an easy read and provides tangible and practical tools to maximize your productivity. I liked how to reiterates some fundamental principles of productivity while also providing structured guidance and tools that were new for me. I highly recommend this book!
Jasmine L.
As soon as I finished this book, I put the principles into action, and I have already seen significant improvement in my work! If you struggle with ADHD, procrastination, perfectionism, or just plain ol' "I don't wanna", this book offers excellent counter-tools to work your way through all that to achieve success. Bonus: this book is short and sweet!
Georgia R.

among many others

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