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Brian Tracy is a Canadian-American self-development author and motivational speaker whose popular works center around personal development (managing, leading, achieving greater results, and facilitating personal growth).
Tracy and his 70+ books, translated into dozens of languages, help individuals and organizations strategically develop, market, and grow. He has worked as a consultant for over 1,000 companies and delivered more than 5,000 talks and seminars throughout the US, Canada, and 70 other countries, addressing more than 5 million people worldwide.
Inspired by the Mark Twain quote, "Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day," author Brian Tracy lays out his popular time management and productivity guidelines in "Eat That Frog!" The "frog," as a metaphor, is the reader’s most challenging daily task. Those who learn to tackle their biggest, most important duties first thing in the day can improve their productivity and success. The book contains 21 strategies for prioritizing tasks, maintaining focus, and defeating procrastination.
The book offers practical advice for prioritizing tasks and avoiding procrastination. Using the metaphor of eating a frog to tackle the most challenging and significant tasks first, Tracy’s 21 pivotal principles help readers more effectively manage their time and achieve their goals. To summarize the main ideas:
Prioritize Tasks: Identify and focus on the most crucial tasks with the greatest impact. Learn and use the "ABCDE" method to prioritize responsibilities and ensure that you handle the most significant ones first.
Set Clear Goals: Set specific, measurable, and achievable goals. Clear goals direct and assist in organizing tasks according to their importance.
Plan and Organize: Break large tasks into smaller, manageable steps and create detailed action plans.
Use Time Blocks: Learn the effective time management art of scheduling blocks of uninterrupted moments to focus on important tasks.
Avoid Procrastinating: Readers learn many strategies for overcoming procrastination and maintaining focus, like the Pomodoro Technique and beginning with the most challenging tasks.
Develop Good Habits: It’s important to develop productive habits and routines. Consistently practice good habits to improve efficiency and effectiveness.
Take Action: Don’t wait for the "perfect" moment. Act without delay to build momentum.
The book gives actionable advice for improving productivity. By focusing on high-priority tasks, planning, and overcoming procrastination, readers can maximize their efficiency and achieve their goals by making better use of their time.
"Eat That Frog!" teaches time management and productivity techniques, emphasizing the completion of the most important tasks first.
The book ranges from 120-145 pages depending on the edition.
"If you have to eat two frogs, eat the ugliest one first." - This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first.
"The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue."
The first edition was published in 2001.
"Eat That Frog!" has many editions, including one for younger students, e-books, paperbacks, hardcovers, and translations to other languages.
You can find this book under the category Focus Mindset Online Library.
Want to level up your knowledge with "Eat That Frog!"? Explore it and other top picks in the Secrets of Success library by joining today.
No Excuses! (2010)
The Psychology of Achievement (1984)
Success Through a Positive Mental Attitude (1959)
Success Habits (2018)
How to Own Your Own Mind (1941)
The Master Key to Riches (1945)
Master Mind: The Memoirs of Napoleon Hill (2021)
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