Hill spent two decades studying more than 500 self-made millionaires. He wrote his findings into “Think and Grow Rich,” which is arguably one of the most pivotal books ever written. Countless business giants have built their empires based on Hill’s principles. That’s why we make Hill one of the focuses of our online business book club.

Just because you’re busy running a business doesn’t mean you’re busy doing the right things. It’s not just working harder that counts, it’s working smarter. And the key to working smarter is to tap into knowledge contained in the best books for business—books like “How to Win Friends and Influence People” by Dale Carnegie, “The Art of Exceptional Living,” by Jim Rohn, “The Gospel of Wealth,” by Andrew Carnegie, and “Eat That Frog” by Brian Tracy.

Fortunately, you don’t have to sequester yourself in a library to access the best business know-how. We understand that your time is limited, so we do the heavy lifting for you. We mine the best books and serve you curated selections geared specifically to business owners and leaders.

Daily e-Newsletter

Have an epiphany every morning with our daily e-newsletter. In just a couple of minutes, you can get a breakthrough idea to boost your business.

Copies of Never-Before-Published Napoleon Hill Books

With his standing in the rare book community, Russell has procured transformative books by Napoleon Hill. They are chock-full of business guidance, but they’ve never been published. You’ll get exclusive access to these brilliant books.

Masterclass with Russell Brunson

Learn secrets of business success with a masterclass guided by Russell Brunson himself. He’ll help you define your purpose and give you the insights you need to revolutionize your business success.

Online Library Access

Our curated library is an unparalleled collection of business success books. It’s like having the most worthwhile library card out there. Why waste your time sorting through bookstore shelves trying to find the best books? We’ve curated a collection for you (including hidden gems that are unavailable to the public), and we give you access to digital and audio versions.

Monthly Book Club

Russell picks a selection from his favorite business books, and you participate in a book club online. It’s a meeting of driven, visionary entrepreneurs and leaders like you who dive deep into the principles taught in the books. You’ll gain a profound understanding of these principles and how they apply to your business today.

Community

Ever feel like you’re a lone wolf? The gal or guy who is not content with the status quo? Someone who is constantly striving for peak performance and fulfillment in every aspect of your life? Who suspects there’s more and won’t stop until they get there?

You’re not alone! You’ll find movers and shakers just like you in the Secrets of Success mastermind community. You can exchange innovative ideas, cheer each other on, get motivated for new challenges, and learn from others’ hard-earned expertise.

Atlas Research Center Library Access

The Atlas Research Center Library is under construction, with plans to be the only one of its kind in the world. With a collection that is constantly growing, it will house many of the best business books ever written, including rare gems that you can see and handle.

The Atlas Research Center will also include a conference venue that will host some of the best and brightest business luminaries of our day, and you can enjoy access to VIP tickets.

The Secrets of Success Book Club will introduce you to many business thought leaders, but let’s start with Hill. Here are just five takeaways from “Think and Grow Rich” to guide your business success.

Cultivate a Burning Desire

If you’re on this page, you’ve probably got some fire inside. But life can distract you from it or douse it to embers. If you’ve ever had it, there’s a way to reignite it and channel it toward greater achievement.

Be the “Prophet of Your Own Life”

Master your mindset. Speak only with positivity about your abilities and the future of your business. Your self-talk determines how successful you are, so learn not to tell yourself anything that wouldn’t benefit your long-term goals.

Grow Your Specialized Knowledge

Find your niche, and never stop learning. Don’t try to be the master of all things. Identify the purpose of your business and learn all there is to know about it.

Make sure that your purpose is something people want. For example, the founder of Chick-fil-A may have wanted a chicken sandwich shop, but he wisely realized he was selling something different: an elevated customer service experience. His specialized knowledge in creating customer service-oriented teams set him apart from the mass of competitors.

Imagine

Do you daydream about business success? Hill would approve. Imagination is the mother of innovation and the catalyst for a bright future. It keeps you looking forward to and working toward the next best thing in life. Don’t get so caught up in the drudgery of today’s business tasks that you don’t have a vision for the future. Where do you want to be in six months? What’s standing in the way?

Make a Plan

Once you have your vision, don’t stop there. You have to have an actionable plan for achieving it. Write out the steps to get where you want to go. You can be flexible with them to accommodate inevitable changes, but if you don’t start with a plan, you simply won’t go anywhere.

Take Massive Action

Your plan won’t come to life on its own. You’ll need to take action. That will mean consistently spending time on it. Maybe that means meeting with a potential client once a week, devoting every morning of the month to building your sales funnel, or spending a few hours each day getting your new product to market. Your action makes the difference between being a starter and a finisher.

Rebound from Failure

You can let failure grind your progress to a standstill, or you can use it as nothing more than a data point for reaching future success. Expect failure; it comes to all of us. How you react to it will distinguish you from the competition and make you a 4%-er.

“Most of us are good ‘starters’ but poor ‘finishers’ of everything we begin. Moreover, people are prone to give up at the first signs of defeat. There is no substitute for persistence.” – Napoleon Hill

Improve Yourself

You don’t have all the answers, so stay curious. What’s new? What’s coming? What’s working for others? Even great businesses can become obsolete when they get complacent.